The Lost World, Arthur Conan Doyles Dinosaur Classic

First published in Strand Magazine in 1912, Sir Arthur Conan Doyles The Lost World explored the idea that prehistoric life might still exist in unexplored areas of the globe. Part science fiction, part adventure story, the novel marks a significant shift in Doyles writing, as he temporarily put aside the famous Sherlock Holmes to introduce professor Challenger, a physical, rude, bear-like man who would feature in several subsequent works. The Lost World has had a significant influence on science fiction, inspiring works including Michael Crichtons The Lost World, the related Jurassic Park movies, and The Lost World television series. Fast Facts: The Lost World Author: Sir Arthur Conan DoylePublisher: Serially in The Strand; book by Hodder StoughtonYear Published: 1912Genre: Science fiction and adventureOriginal Language: EnglishThemes: Adventure, masculinity, evolution, imperialismCharacters: Edward Malone, Professor Challenger, Lord John Roxton, Professor Summerlee, Zambo, Gladys HungertonFun Facts: The first edition of the novel included a fake photo of the adventurers with Doyle posing as Professor Challenger. Plot Summary The novel opens with Edward Malone (Ned) finding his declarations of love rejected by Gladys, for she can only love a heroic man. Malone, a newspaper reporter, has been assigned to write an article on professor Challenger who has returned from South America with unbelievable stories of prehistoric life in a remote location in the Amazon. The scientific community in London thinks Challenger is a fraud, so the professor plans a new excursion to bring back concrete evidence of his claims. He asks for volunteers to join him, and Malone steps forward in hopes the trip will prove his heroic nature to Gladys. They will also be joined by the wealthy adventurer Lord John Roxton and the skeptical professor Summerlee, who hopes to prove Challenger truly is a fraud. After a dangerous journey up the rivers and through the forests of the Amazon, the four adventurers arrive at the massive plateau where they soon encounter a pterodactyl, forcing Summerlee to admit that Challenger had been telling the truth. The plateau itself appears impossible to climb, but the party finds an adjacent pinnacle that they ascend, and they then fell a tree to create a bridge over to the plateau. Through the treachery of one of their porters who holds a grudge against Lord Roxton, their makeshift bridge is soon destroyed, and the four men find themselves trapped on the plateau. Exploring the lost world proves difficult. The expedition is attacked by pterodactyls and some kind of ferocious land dinosaur. Even more dangerous are the primate inhabitants of the plateau. Challenger, Roxton, and Summerlee are all taken hostage by a tribe of ape-men who have been at war with a tribe of native humans. Roxton manages to escape, and he and Malone then mount a rescue operation that succeeds in freeing Challenger and Summerlee as well as many natives. The natives join forces with the well-armed expedition, and they slaughter or enslave nearly all of the ape-men. Most of the natives dont want the Englishmen to leave, but a young prince they had rescued gives them information about a cave that will lead them off the plateau. The novel ends with Challenger once again presenting his findings to Europes scientific community. Skeptics in the crowd still believe that the evidence is all fake. Each member of the expedition has reasons to lie, photographs can be faked, and some of the best evidence had to be left behind on the plateau. Challenger anticipated this reaction, and in a shocking and dramatic moment, he unveils a live pterodactyl brought back from the journey. The creature flies over the audience and escapes out an open window. The living evidence, however, has made Challengers victory complete. The final pages of the novel reveal that Malones efforts to win Gladys were in vain—she married a remarkably unheroic man while he was away. Lord Roxton, however, discloses that he had collected rough diamonds on the plateau, and he is going to split their value with the expedition. Each man will receive 50,000 pounds. With the money, Challenger will open a museum, Summerlee will retire, and Roxton and Malone begin making plans for a new adventure. Major Characters Edward Dunn Malone. Ned narrates The Lost World. He is a reporter for the Daily Gazette, has an athletic body, calm demeanor, and strong observation skills. Much of the novel is presented as his travel correspondence with a news editor back in London. Malone is motivated to join professor Challenger on his excursion to the lost world not out of scientific curiosity, but to impress Gladys Hungerton, a woman who is drawn to heroic men. A fake photograph from the original 1912 edition of The Lost World featuring Arthur Conan Doyle as Professor Challenger. The Internet Archive Professor Challenger. Challenger marks a gigantic departure from Doyles cerebral Sherlock Holmes. Loud, large, physical, impulsive, and violent, Challenger lives up to his name by challenging nearly everyone he encounters. Malone is shocked when he first sets eyes on Challenger, and he likens him to an Assyrian bull with a bellowing, roaring, rumbling voice. His physicality is, however, balanced by a brilliant mind. He succeeds in proving the entire scientific community in London wrong, and he has the creativity and intelligence to build a hydrogen balloon from swamp gas and dinosaur guts. Lord John Roxton. Malone is pleased to have the wealthy Lord Roxton as part of the expedition, for he knows of no one who has a cooler head or braver spirit. At 46 years old, Roxton has already lived a life seeking out adventures. He has flown airplanes, and he traveled to Peru where he killed numerous slavers. He appears to be entirely fearless and cool-headed. Professor Summerlee. Tall, gaunt, skinny, and scholarly, 66-year-old professor Summerlee at first appears to be the weakest member of the expedition, but Malone soon comes to appreciate his power of endurance. Summerlees role in the novel is largely as a foil to professor Challenger, whom he believes is an absolute fraud. In fact, he agrees to go on the adventure for the sole reason that he wants the pleasure of seeing it fail. His caution and skepticism stand in sharp contrast to Challenger. Zambo. Large and strong, Zambo is the faithful African who assists the four adventurers and waits tirelessly at the base of the plateau to receive orders. The racism of the novel isnt subtle when Malone describes Zambo as a black Hercules, as willing as any horse, and about as intelligent. Gladys Hungerton. Gladys is important to the story only in that she motivates Malone to go on the adventure with professor Challenger. She is a selfish, fickle, and aloof woman, but Malone loves her regardless. The novel opens with Gladys rejecting Malones advances, for she can only love a man who embodies her ideal of manly heroism. Malone journeys to South America to prove that he is that man. Upon his return, he finds that Gladys Hungerton is now Gladys Potts—she married a small and boring solicitors clerk during Malones absence. Maple White. Maple White isnt technically a major character in the novel, for he is dead before the narrative even begins. Nevertheless, his legacy plays a central role. His journal teaches Challenger of the lost world and its strange inhabitants, and the novels four main protagonists attempt to follow in Maple Whites footsteps. He also creates a feeling of foreboding, for the adventurers could easily meet the same fate as White. Major Themes Adventure. The Lost World is often described as an adventure story, and indeed, it is the journey of the central heroes into an unknown world that drives the plot and keeps the reader turning the pages. The novel certainly has some memorable characters, but none are psychologically complex or painted with fine strokes. Plot drives the story much more than character. Will the men survive the journey through the jungle? Will they be able to ascend the plateau? Will they escape the dinosaurs and natives? Will they find a way to return home safely? Throughout the journey, the men encounter strange, exotic, and unusual landscapes, life forms, and people, bringing the reader along for the adventure. At the novels end, Malone and Lord Roxton are beginning to plan a new adventure. Masculinity. Theres no denying that The Lost World is an extremely male-centered novel. Malone is on a journey to do something heroic to impress the woman he loves. Lord John Roxton is a brave, unflappable adventurer who seeks out opportunities to confront danger and prove his manliness. Both professor Challenger and professor Summerlee are out to prove the other wrong and feed their egos. Male pride, bravery, and violence dominate the pages of the novel. The novel certainly does have a few female characters, but their roles tend to be peripheral, and often they exist to do little more than to spur men to action or, in South America, to be traded as commodities. European Superiority. For contemporary readers, some of The Lost World can be uncomfortable reading in the way that it presents non-white and non-European characters. Zambo is the stereotype of the African servant who derives no greater pleasure than serving his white masters. The frequent mention of wild Indians, half-breeds, and savages reveal the attitude of the four European adventurers to the darker-skinned people they encounter in South America. On the plateau, the Indians seem a little less than human, and Malone narrates their frequent deaths with scientific detachment. Evolution. Darwins theory of evolution had been in circulation for nearly half a century by the time Doyle pens The Lost World, and the novel frequently refers to the concept. In Maple White Land we see evolution in progress as the more evolved Indians all but annihilate the less developed ape-men who are more than once described as the missing link between humans and apes. All of the living things in the lost world have evolved to play a specific role in a balanced ecosystem. Doyle also has a little fun questioning the limits of evolution, for despite his intelligence, professor Challenger often acts in animalistic ways and does not seem to have evolved much beyond the ape-men. Imperialism. The Lost World enacts on a small scale the imperialistic attitudes that built the British Empire. The top of the plateau had, of course, been populated by two groups of people—the ape-men and the Indians—for millennia, but our European protagonists view it is a savage place for them to control and name. For much of the novel, the lost world is called Maple White Land, named after the first European explorer to discover it. By the end of the novel, Malone claims they now call it our land. Other peoples and cultures seem to exist for the primary purpose of European study, exploitation, and conquest. Literary Context The Lost World is undeniably a memorable and influential work of adventure writing and science fiction, but very little in it is actually original. Jules Vernes 1864 Journey to the Center of the Earth first appeared in English translation in 1872, and the adventurers in that work encounter numerous creatures once thought extinct, including ichthyosaurus, plesiosaurus, mastodons, and prehistoric humans. Frank Reades 1896 adventure novel The Island in the Air makes use of an inaccessible South American plateau for its setting. The diamonds discovered by Lord Roxton gesture towards H. Rider Haggards King Solomons Mines, and Haggards novel also presents a version of a lost world located in Africa. Finally, The Lost Worlds many mentions of the links between animals and humans, as well as the animal-like behavior of humans, finds parallels in Jonathan Swifts 1726 Gullivers Travels and H.G. Wells 1896 The Island of Dr. Moreau. While Doyles work owes a debt to many earlier writers, it also influenced many works that would follow. Edgar Rice Burroughs 1924 The Land that Time Forgot certainly found inspiration in The Lost World, and Michael Crichtons 1995 The Lost World even includes a character named John Roxton. It is probably in television and film where Doyle has had the greatest impact beginning with a 1925 silent film with stop-motion animation. At the time, its million dollar budget made it the most expensive film ever produced. Since then, the novel has been made into movies at least six more times, and two television series are based on the book. Some high budget films such as Jurassic Park and its sequels are certainly the progeny of Doyles work, as are Godzilla and King Kong. Finally, it is worth noting that Doyle was not done with professor Challenger after publishing The Lost World. The rude and forceful professor reappears in The Poison Belt (1913), The Land of Mist (1925), and the short stories When the World Screamed (1928), and The Disintegration Machine (1929). About the Author Scottish novelist Arthur Conan Doyle, 1925. Topical Press Agency / Getty Images Arthur Conan Doyles fame rests largely in his Sherlock Holmes stories, but the reality is that Sherlock Holmes represents just a small portion of his entire body of writing. He wrote seven lengthy historical novels, short stories in many different genres, books on wars and the military, and later in his life, works of both fiction and nonfiction that focused on spiritualism. On top of his impressive writing career, he was also a lecturer, a detective, a physician, and an eye specialist. When Doyle wrote The Lost World, he was trying to move away from Holmes and create a new type of hero. In professor Challenger, Doyle preserves the intellectual brilliance of Sherlock Holmes, but places it in the type of brash and physical man who could drive the plot of an adventure story. One could even argue that Challenger is an alter ego of Doyle. When The Lost World was first published, it contained a fake photograph of the storys four adventurers. The professor Challenger in the photograph—with his hairy hands, excessive beard, and bushy eyebrows—is none other than a heavily made-up Arthur Conan Doyle himself.

William Shakespeare s Macbeth - 1289 Words

Giantsopoulos 1 George Giantsopoulos ENG3UAAa Ms. Wong July 16, 2015 Macbeth Literary Essay In this 16th century, classic play about a man hungry for power by William Shakespeare there are many intense instances of symbolism used to demonstrate and prove Macbeth’s feelings and behaviour throughout the book. Good symbolism makes you feel what the character feels when reading a story. In the story, â€Å"Macbeth†, Macbeth is shown to be a sly and deceiving person who betrayed his kingdom for his own gain. Three important symbols used to show Macbeth s greed and deceit are blood, animals, and children. They add description of emotions and events felt by the characters, especially Macbeth. Blood represents the guilt and the horror Macbeth cannot get rid of. Animal’s represent the characters characteristics through the book. For example how a mule would represent someone who is stubborn. The children represent responsibility and what is to come. In this play the reappearing imagery of blood is used to show the emotion of guilt and horror Macbeth feels after he kills his king. Throughout this story the main character Macbeth’s feelings were wisely shown throughout Shakespeare’s play Macbeth. One case of where Macbeth is feeling guilty is right after he kills Duncan. â€Å"What hands are here? Ha! They pluck out mine eyes! Will all great Neptune’s ocean wash this blood clean from my hand? No; this my hand will rather the multitudinous seas incarnadine, Making the green oneShow MoreRelatedWilliam Shakespeare s Macbeth 1363 Words   |  6 PagesMacbeth is without a doubt one of the most captivating plays, in my opinion written by William Shakespeare. Throughout this play there is definitely a numerous amount of things that can catch your attention, whether it is a trio of witches appearing, committing murder, or keeping secrets. 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Seneca Summary free essay sample

Seneca on Liberal and Vocational Studies† In the essay on â€Å"Liberal and Vocational Studies,† Seneca gives us the notion that while getting a liberal arts education will not make you a morally right person, it will give you the knowledge that you need to become so in the future. The essay then goes on to explain the difference between Liberal Studies and Vocational Studies. Seneca states that the only liberal study truly worth your time was the pursuit of wisdom, the others are just worthless, and with their main goals ending in making money. Seneca then asks the question â€Å"do these liberal studies make a man a better man? † the question is then answered with no, they do not make us a better person it only gives us the knowledge and what we need to become a better person later on. Seneca then follows the answer up by stating â€Å"Someone will ask me how I can say that liberal studies are of no help towards morality when I’ve just been saying that there’s no attaining morality with them. We will write a custom essay sample on Seneca Summary or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My answer would be this: there’s no attaining morality without food either but there’s no connection between morality and food. † (Seneca,19) â€Å"One side offers us no guiding light to direct our vision toward the truth, while the other just gouges our eyes out. † Seneca ends the essay by stating that he doesn’t know which kind of people annoy him the most, those that would have us know nothing, or those that refuse to even leave us the small satisfaction of knowing we know nothing.

Communication System Of Singapore Airlines †MyAssignmenthelp.com

Question: Discuss about the Communication System Of Singapore Airlines. Answer: Singapore Airlines is a globally renowned brand. It also stands amongst the most profitable airline companies across the globe. Services rendered by Singapore Airlines are the major reasons for the success of the organization and this has helped them to develop an effective image in the competitive business environment of airline industry. Internal and external communication and training related aspects plays crucial role in order to uplift organizational performance. External communication system is essential for developing effective relationship with potential consumers and it also plays vital role in spreading awareness amongst the target audience. Apart from this, external communication is used for advertisement, developing public relations, and the like. It helps the organization to develop a distinctive and effective image in the market in relevance with the competitors. On the other hand, there is an internal communication and training system which contributes pretty high in t he success and growth of the organization (Singapore Airlines, 2018). This report will focus over the internal communication system and training procedures adopted by the Singapore Airlines in order to develop an effective brand image. Internal branding strategy of Singapore Airlines will be covered under this report which will focus over taking care of employees needs and providing them training on the basis of organizational requirements. Employees are considered as the most crucial source for an organization in order to accomplish the desired tasks in the expected manner so that desired goals could easily be acquired. Thus, internal training and branding strategy also plays vital role in the success and growth of the organization. Singapore Airlines (SIA) was established in 1972 and today it is one of the top rated airline companies. It is also known as the flag carrier for Singapore. Apart from Singapore, they serve in various countries in Asia, Europe, Australia and other regions of the globe. In a very short time period, SIA has developed an effective image in the marketplace along with effective goodwill amongst target and potential consumers. SIAs world class services, modern fleet and innovative offerings have won the organization abundant national and international awards over years (Chong, 2007). It was awarded as the best airline company in 2005 by Conde Nest Traveler. Along with this, it was also awarded as the worlds best international airline in the same year by Travel and Leisure Magazine. Success factor of Singapore Airlines is their internal branding strategy which helps them to grow, gain competitive advantage as well as to develop effective relations with consumers and employees (Aaker Joachi msthaler, 2012). Internal Communication System of Singapore Airlines Employee communication system adopted by the Singapore Airlines is majorly concerned with the corporate values and the mission of the company. Primary mission of Singapore Airlines is to be on the peak position in terms of providing airline transportation services in the global category. Apart from this, mission statement of SIA also includes providing best quality services and maximising the rate of return for the benefit of its shareholders and of employees. These are the crucial objectives through which organization will be able to gain its desired goals and the objectives easily and effectively along with attaining competitive advantage in the marketplace. Safety, customers priority, integrity, teamwork and concerned for employees are certain primary corporate values for Singapore Airlines (Baumgarth Schmidt, 2010). People Network department controls employee communication system. This department reports to the Senior Vice-President of Human Resources team and he is the member of management committee which takes all exclusive and important decisions on behalf of the company. Chief Executive Officer is the most senior authority of the organization and Senior Vice-President directly reports to the CEO. Primary role of People Network department is to develop strong and effective relationships amongst employees and management in order to attain desired goals and the objectives. With the help of effective communication system, organization used to share core values, mission and other strategic directions of the company with employees (Chong, 2007). This helps the management to develop a positive image amongst the employees for company. This communication system includes face-to-face meetings, extracurricular activities, and communication channels. These mediums also help the management to conduct int eractive sessions in order to make bond amongst the team members as well as with the management so that expected and effective outcomes could be acquired (Canterberry Gillath, 2013). Apart from the People Network System for developing and maintaining effective relationship amongst the employees and management, organization has also adopted several other options through which core values of the organization are conveyed to the employees through four stages during their tenure. Firstly, it is conveyed while candidates join the company then at the training and development programs. After that, core values of the organization are conveyed to employees through corporate events and lastly through corporate communication channels like Outlook. In these four stages, employees are provided with required and necessary information related to their job (Danthiir, Wilhelm Roberts, 2012). Along with job information, duties and responsibilities are also given to them so that the assigned task could be accomplished in an appropriate manner. Training sessions and development programs are conducted for the employees in order to teach them the way of behaving and treating a consum er, serving a consumer as well as the way of responding a consumers query. With the help of this method, organization is being able to develop an effective image in the marketplace along with developing effective relationship with potential consumers. Regular updates and innovations are also made in these programs through which consumer and employee satisfaction could be enhances as these two are the most crucial pillars for the success of an organization (De Chernatony, 2010). Singapore Airlines internal branding strategy also consist an evaluation system under which companys core values are aligned with behaviour. This alignment is also considered as the crucial performance indicator in terms of employees annual appraisals. Evaluation process helps the employees to determine their performance and the gap between organizational expectations (Chong, 2007). While conducting evaluation programs, consultants arrange additional training sessions for the employees in order to improve weak employees efficiency. Cabin crew is another crucial department which directly interacts with the passengers and serves them. In order to train cabin crew employees, Singapore Airlines management conducts a four month training session under which all aspects are being covered which are essential for rendering best and effective services to the passengers. This training session focuses over soft skills and over functional skills (Foster, Punjaisri Cheng, 2010). Soft skills pertain to the intercultural communication, personal dignity and convincing strategies for negotiating with the demanding passengers. After completion of this four month rigorous training, candidates are asked to face a three stage interview to get selected in the team of cabin crew. Candidates are selected on the basis of their knowledge and skills which were taught in the training and development sessions. Candidates knowledge and learning are being compared with the things which were taught during training sessions. And only most reliable and promising candidates are being appointed in the organization. Once selected candidates join SIA, the training assists them to enrich alignment between the cabin crew's personal value system and Singapore Airlines corporate values. Cabin crew is the most essential department which helps the organization to develop and maintain positive image in front of the passengers. This is the major reason candidates are required to pass three staged rigorous interview (Heracleous Wirtz, 2010). In the initial stages of training, trainees are taught to establish various values like greeting passengers in positive manner, communicating with them with making eye contact. With these ways, passengers could be served in a positive way along with resolving their queries. One of the crucial core values of cabin crew department is customer first. To practice this value, they are trained in such a manner so that cabin crew members could be able to take care of the passengers with a smile on their face infect in duress conditions. In addition, Singapore Airlines provides free language-and-culture classes aimed at improving crew's understanding of their passengers (Heracleous Wirtz, 2012). Training does not stop after four month training programs, it continues for entire tenure of an employee. On the job training method is being adopted by the management of SIA in order to keep its employees updated. This helps the organization to meet with the customers expectations as well as with t he latest market trend. Evaluation program is also practiced continuously in order to match the employees personal values with the organizational core values. This forces the employees to perform adequately as per organizational expectations as well as to pass the evaluation test. It is a continuing process that requires an adequate management attention (Heracleous Wirtz, 2014). Singapore Airlines has also adopted a strategy named SOAR (Service over and above the rest) which describes companys mission to the employees. SOAR strategy also focuses over uplifting organizational performance in comparison to its competitors. This strategy has the potential to align companys core values with the crews personal values which helps them to improve efficiency to serve the passengers appropriately. For instance, one of the core value of SIA is Customer First is connected with the SOAR value which is smile on passengers face while travelling (Kapferer, 2012). SOAR session also includes the sharing of practical scenarios and situations by the previous and experienced crew members in order to aware the new members with the situations which may arise. This helps the crew members to prepare accordingly as well as it is also essential in terms of improving employees efficiency. The four month training program also covers various aspects such as behavioural training, maintaining body language training which includes all elements from face expression to physical appearance in front of the passengers. Combination of core and SOAR values helps the organization to establish strong relations amongst the potential consumers along with acquiring organizational desired objectives. Apart from the cabin crew members, frontline employees also plays vital role in demonstrating companys core values. For this, they are provided with an effective training program known as Transforming Customer Service (Keller, Parameswaran Jacob, 2011). Above mentioned techniques are certain crucial elements through which Singapore Airlines have made their internal branding strategy strong and efficient. In order to improve the performance of the organization along with determining the areas within the organization with the scope of improvement, management of the organization continuously conducts evaluation programs. With the help of these techniques, organization has managed to develop effective relationship amongst the employees and customers. This is the most crucial aspect of internal branding strategy of Singapore Airlines and this has lead the organization to gain competitive advantage. Apart from the internal branding strategy, Singapore Airlines external strategies such as promotional andmarketing strategies are also effective enough. Primary reason of success of the organization is the combination of both internal as well as external branding strategies through which they have attained competitive advantage in the target a nd potential market (Chhabra Sharma, 2014). The efforts which are implemented by the organization in order to produce the goods and services are known as operations. And the management is the term which includes activities through which the strategies are implemented for accomplishing the tasks in an effective. This report will include the discussion regarding the operations management of Singapore Airlines. Along with these variables, there are numerous attributes which needs to be considered while increasing the effectiveness of the services rendered to the target audience. With the help of above factors, organization could determine the effectiveness of their services as well as it is also helpful for the organization to attain its desired goals and the objectives (Pinar, et. al., 2011). Primary aim of increasing the effectiveness of the services or products are to gain more benefits, for increasing the revenues, for increasing the demand of organizational products and services and for gaining the competitive advantage over competitors (Porter, 2011). Along with this, it is quite effective in increasing the customer base and market share of the organization in the international airline industry. Organization would be able to accomplish its desired goals and the objectives on the basis of the managements expectations. With this process, quality of the services could be enhanced on the basis of target audiences requirements as well as on the basis of managements expectations. Along with this, another crucial objective of implementing this process is to provide value added services to the consumers along with the primary service for entertaining the experience of the consumers as well as for uplifting their image in the consumers perceptive for the organization (Sharma Kamalanabhan, 2012). Singapore Airlines has also adopted the customer feedback system in order to generate positive outcomes. This strategy will help the organization to improve the quality and effectiveness of their services in relevance with the customers requirements. This will help the organization to maintain the quality of their services due to which organization will be able to attain its goals and the objectives for expanding their international market presence (Srivastava Thomas, 2010). From the evaluation process, it was observed that more than 83% employees of the organization indicated that they had a clear understanding regarding companys goals and objectives. While evaluating, it was also observed that the crew and non-crew employees understand the effectiveness of training and internal communication system. Employees of Singapore Airlines have rated these programs above average. With the help of these ratings, effectiveness and efficiency of training programs and team building activities could be analysed. These programs help the employees to understand organizational process, requirements and the measures practiced within the workplace in order to accomplish the tasks (Van Deursen van Dijk, 2015). Organization could also easily covey its message and information to the newly joined employees with the help of training and interaction sessions. In summary, Singapore Airlines main motive behind conducting training programs and interactive sessions are enhancing employees efficiency as well as to mould their skills and knowledge as per organizational expectations (King Grace, 2010). Singapore Airlines multi-faceted model also describes the effectiveness of the training and internal communication programs. In the multi-faceted model of corporate identity five aspects are being included i.e. projected identity, professed identity, manifested identity, attributes identity and experienced identity. With the help of these aspects of the multi-faceted model of corporate identity in order to increase the effectiveness of the model as well as to uplift the performance of the organization in the target market, organization has attained its desired goals and objectives along with acquiring relevant competitive advantage (Wilden, Gudergan Lings, 2010). From the aforesaid information, it can be concluded that the Singapore Airlines internal and external branding strategies are effective enough to gain desired outcomes as per managements expectations. This essay concluded the effectiveness of internal branding strategy of the organization along with the components of internal branding strategy. Singapore Airlines was established in 1972 and from that period of time, they had attained an effective place in the international airline industry and primary reason behind this success and growth is the efficiency of their strategies irrespective of internal communication and promotional and advertisement strategies. SIA deserves what they had gained and as per the projections, they will be able to lead the whole airline industry in near future. References Aaker, D.A. and Joachimsthaler, E., 2012.Brand leadership. Simon and Schuster. Baumgarth, C. and Schmidt, M., 2010. How strong is the business-to-business brand in the workforce? An empirically-tested model of internal brand equityin a business-to-business setting.Industrial Marketing Management,39(8), pp.1250-1260. Canterberry, M. and Gillath, O., 2013. 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